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With over 15 years of experience in the digital industry, I'm a hands-on design professional with a deep understanding of the design process and a proven track record of leading and energizing teams to embrace and achieve a collective vision that drives impact.
In my most recent role as a Design Director at Twitch responsible for the Monetization I managed and grew Advertising and Sponsorship design teams. I led the creation of innovative 0-1 products, aligning them with Twitch's business goals. Our efforts surpassed our annual targets, setting new standards in product development and team achievement, showcasing the impact of strategic design and collaborative execution.
As a Design Manager at Twitch I managed a team of designers working on an advertising products that I have previously worked on myself as an individual contributor. Our strategy was focused on observing the customer behavior and transforming it through a series of iterations. The outcome was a change in user behavior that contributed to company's financial growth.
Having spent the last 15+ years designing in the Bay Area, I’ve worked on web and mobile video games, social media advertising, and iOt products.
As a design leader, I specialize in general product design and get most excited when faced with complicated challenges where I get to build an entire product from the ground up.
Passionate about helping fellow designers and leading design teams succeed, I mentor students who are fresh out of design boot camp in my spare time to set them up for career success.
Personal design philosophy
"Design needs to feel simple - even for a complicated problem."
In my most recent role as a Design Director at Twitch responsible for the Monetization I managed and grew Advertising and Sponsorship design teams. I led the creation of innovative 0-1 products, aligning them with Twitch's business goals. Our efforts surpassed our annual targets, setting new standards in product development and team achievement, showcasing the impact of strategic design and collaborative execution.
As a Design Manager at Twitch I managed a team of designers working on an advertising products that I have previously worked on myself as an individual contributor. Our strategy was focused on observing the customer behavior and transforming it through a series of iterations. The outcome was a change in user behavior that contributed to company's financial growth.
I usually work on B2C software, that's my forte--where I shine best. But I also have about 15 B2B software products in my portfolio. I do end-to-end product design + branding.
I only charge hourly for my ongoing projects that need work on the regular. One-time projects are charged upfront to keep it transparent and clean! My hourly rate is $100.
I work Pacific Standard Time, but I'm always ready to help out in emergencies, no matter the hour.
Depends on the scope of the project, really. Some projects take less than a week. Some take months. The best way to find out is to get on a quick call with me, and discuss it. No strings attached!
I quote a price upfront--so that you know exactly what you're paying and for what, and there are no surprises later. The exact cost of your project depends on the scope and requirements!
I take a problem-forward approach. Whether we're iterating on an existing product or building a new one from scratch, how to solve the user's problem in the simplest way possible is my first concern.
Send me an email to understand my process in depth!
The best metrics are customer adoption, happiness, task success, and engagement. There are a number of frameworks such as the System Usability Scale that help us understand product performance and I'm happy to help with that.
I always make sure to help out my clients one month after the project ends, for free. For any help post that, we can work out an ongoing arrangement!
